Performance-Driven Brand Building

ESB Group

Ecom Syndicate Brands Group is built to combine direct-response marketing with long-term brand building. We find, scale, and selectively acquire brands with a clear focus on rapid growth and efficient paths to meaningful exits.

ESB Group houses Hears, Dore & Rose, &

We are giving Direct to Consumer, Brand D

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The Fundamentals of ESB Group

Paid Ads & Creatives

The growth engine of every brand we build is paid ads. We operate at scale with proven ad structures, high-output creative pipelines, and systematic testing that drives consistent results across multiple markets.

Team & Systems

ESB Group runs on strong teams & infrastructure, we know the importance of hiring and providing the right systems to execute with. Every brand inside the group benefits from operator-level systems, shared resources, and a team structure built to deliver speed, clarity, and execution at scale.

Strategies

We apply frameworks that have taken brands from zero to eight figures. From breakthrough scaling tactics, brand positioning, retention strategies to supply chain optimization, every move is executed with experience.

Branding & Positioning

Products don't make brands, positioning does. Creating trust, brand differentiation, unique partnerships, and building long-term brand value.

ESBG

Ecom Syndicate Brands Group is building a brand holding company where every brand accelerates the other. We combine direct response marketing with long-term brand building, creating standout brands through our ads engine, building real value and retention, and driving lasting impact.

ESB Group Vision

The Founding Team

ESB Group is built by Vince Nijhof, Nick Nijhof, and Bob Verlaat: combining performance, operations, and brand into one integrated team. With deep experience across paid growth, scalable infrastructure, and creative brand building, they turn e-commerce businesses into enduring brands. Performance drives efficient acquisition, operations enable sustainable scale, and brand strategy creates long-term customer loyalty. Together, they build globally relevant DTC brands designed to grow fast, scale cleanly, and last.

ESB Group Founding Team

Brands that stand out

Awards we've won

Awards

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