Growth, Ads & Scaling Strategy
Vince Nijhof
Built the growth engine behind the ESBG portfolio. Known for scaling brands aggressively through creative systems, paid media, and distribution.
Our Brands
ESBG is a global brand-building group creating and scaling modern consumer brands that improve the way people live every day. Home to original brands and a portfolio expanded through strategic acquisition.
100M+
20% MoM
70+
1,000+
The team has built consumer brands from first product to 9-figure revenue. At ESBG, performance drives acquisition, operations create the foundation for scale, and brand is what makes it last.
Growth, Ads & Scaling Strategy
Built the growth engine behind the ESBG portfolio. Known for scaling brands aggressively through creative systems, paid media, and distribution.
Product, People & Operations
Focused on infrastructure and operations to build organizations that scale beyond the founder. Leads the operational backbone behind the group.
Brand, Creative & Positioning
Leads the creative direction behind the ESBG portfolio. Focused on strong identity, clear positioning, and a feeling people remember.
A portfolio of brands, milestones, and recognition built within the ESBG ecosystem.
Our founders named to the front page of the Retail category for building Hears and Dore & Rose from zero to a 9-figure portfolio.
A limited-edition earplug with Saint Laurent Rive Droite, featuring the Cassandre logo on matte black. Available in Paris, Los Angeles, and online at ysl.com.
Hears awarded one of the most respected product design recognitions in the world, competing against thousands of entries.
Official hearing protection partner of Pacha Ibiza for the 2025 season. A limited-edition earplug featuring the iconic cherry logo.
Hears recognized globally for outstanding design. Awarded by 132 international design experts out of 11,000 entries.
Official partner of the world’s largest electronic music festival and conference. Protecting the hearing of 500,000+ attendees and industry professionals.
The exclusive hearing protection partner of Sónar Festival in Barcelona. A collaboration merging advanced acoustics with underground music culture.
Partnered with 5-star hotels globally to elevate the guest sleep experience. Replacing standard cotton with our skin-enhancing silk pillowcases.
Our founders named to the front page of the Retail category for building Hears and Dore & Rose from zero to a 9-figure portfolio.
A limited-edition earplug with Saint Laurent Rive Droite, featuring the Cassandre logo on matte black. Available in Paris, Los Angeles, and online at ysl.com.
Hears awarded one of the most respected product design recognitions in the world, competing against thousands of entries.
Official hearing protection partner of Pacha Ibiza for the 2025 season. A limited-edition earplug featuring the iconic cherry logo.
Hears recognized globally for outstanding design. Awarded by 132 international design experts out of 11,000 entries.
Official partner of the world’s largest electronic music festival and conference. Protecting the hearing of 500,000+ attendees and industry professionals.
The exclusive hearing protection partner of Sónar Festival in Barcelona. A collaboration merging advanced acoustics with underground music culture.
Partnered with 5-star hotels globally to elevate the guest sleep experience. Replacing standard cotton with our skin-enhancing silk pillowcases.
Seven years of systems, frameworks, and playbooks that scaled our own brands. Installed directly into yours.
You'll get implementable advice on how to grow your brand through live calls.
You'll plug into ready-to-use frameworks and strategies so execution becomes immediate.
You'll see how to run advertising, hiring, supply chain, systems, and brand building the way 9-figure brand founders do it.
You'll understand the bigger picture: how to build an actual brand, not just run ads.
